50 Cent Signs $78 Million Underwear Deal

Rapper teams up with Frigo Revolution Wear to promote luxury draws.

50 Cent is now $78 million richer as he has locked down a hefty endorsement deal with Frigo Revolution Wear to promote a brand of upmarket men's underwear.

Making the announcement via his Instagram account on Monday (Dec. 15), Fif boasted, "I just did a deal for $78 million for underwear. What did you m*********s do today?"

Later that day, in true Fiddy fashion, he posted another snap of himself in his lavish kitchen with some bundles of cash resting in between two slices of bread — with some on the side, of course — before appearing on Late Night With Seth Meyers to promote the briefs, which retail for $100 a pair.

When speaking with Meyers, the "21 Questions" emcee also promoted his upcoming film with Melissa McCarthy, spoke on working with retired Yankees icon Derek Jeter and even explained why he is accepting Bitcoin payments for his most recent album, Animal Ambition, saying, "All money is money."

This sizable endorsement isn't a surprise as, according to Forbes, 50 Cent has accumulated a fortune of more than $140 million throughout his career, ranking him No. 5 on the list of hip hop's wealthiest artists.

Click here to win a trip to the Super Bowl Gospel Celebration in Phoenix, AZ, plus 4 tickets to the Big Game. is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

Click here to subscribe to our newsletter.

(Photo: Noam Galai/Getty Images)

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.

By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.