marketing

The BET 100 Entertainers & Innovators of the Year | Social Media Influencers

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Uncle Ben’s Brand To Get Overhaul After Aunt Jemima Backlash Over Racial Stereotypes

Criticisms of the brand image predate current controversies.
06/18/2020

African Ethnic Group Maasai Aims to Reclaim Its Popular Brand

Elders want to prevent companies from exploiting their name.
05/28/2013

Marketing and Advertising Basics for the Small Business Owner

Tips to remember before you start your business.
05/23/2013

Coming Home to Liberia: Barkue Tubman

Tubman represents most of Liberia's successful artists.
05/14/2012

Report: Black and Latinos More Likely to Eat Sugary Cereals

Advertising targets minority kids, and poor habits result.
01/27/2012

Harvard Business School Develops Case Study on Marketing of LeBron James

He's willing to accept riskier deals if he keeps control.
11/22/2011

Commentary: The Good and Bad of Black Marketing

Targeting African-American consumers has a down side.
11/09/2011

How Bottled Water Is Foisted on Black America

Don't believe the bottled-water hype.
08/12/2011