Uncle Ben’s Brand To Get Overhaul After Aunt Jemima Backlash Over Racial Stereotypes
Criticisms of the brand image predate current controversies.
African Ethnic Group Maasai Aims to Reclaim Its Popular Brand
Elders want to prevent companies from exploiting their name.
Marketing and Advertising Basics for the Small Business Owner
Tips to remember before you start your business.
Coming Home to Liberia: Barkue Tubman
Tubman represents most of Liberia's successful artists.
Report: Black and Latinos More Likely to Eat Sugary Cereals
Advertising targets minority kids, and poor habits result.
Harvard Business School Develops Case Study on Marketing of LeBron James
He's willing to accept riskier deals if he keeps control.
Commentary: The Good and Bad of Black Marketing
Targeting African-American consumers has a down side.