adidas

James Harden Gives Back at Vol. 10 Launch, Gifts New Adidas Sneakers to Boys & Girls Club

Los Angeles Clippers star James Harden made his Harden Vol. 10 debut memorable by hosting the Boys & Girls Club of LA. Learn how The Beard celebrated his 10th Adidas shoe by gifting pairs to youth.
11/28/2025

Opinion: The Noah Lyles Effect: How He’s Brought Showmanship Back to the Track & Field

Track and field has long been defined by quiet intensity, but Lyles has broken the mold with animated entrances and post-race celebrations that set him apart from his peers.
09/17/2025

Candace Parker Extends Deal With News TNT Sports

The WNBA legend is set to become an even bigger voice in basketball in her expanded role with the brand.
08/14/2025

This Week In Good Black News: Eddie Murphy Stars in ‘Beverly Hills Cop: Axel F’ Trailer, ‘The Miseducation of Lauryn Hill’ Inducted Into the Grammy Hall of Fame, and Venus Williams Gets Her Own Barbie Doll

Plus, Stephen Curry Becomes Lead Investor of Nirvana Water and Rapsody Announces “Please Don’t Cry’ Tour”
05/24/2024

Candace Parker Named President of adidas Women’s Basketball

The basketball legend recently retired from the WNBA after 16 seasons.
05/08/2024

This Week In Good Black News: Queen Latifah to Host NAACP Image Awards, LeBron James to Release Three New Documentaries, and Mary J. Blige’s Strength of a Woman Festival and Summit Returns

Plus, Jamie Foxx teases standup special and Questlove is releasing a new book!
03/08/2024

adidas Originals Celebrates 50 Years of Hip Hop w/ RUN DMC and More

The shoemaker paid tribute to innovators and the communities who helped the brand become timeless with a series of dynamic events
08/14/2023

Trae Young Talks The Release Of His Latest Shoe And Why He’s One Of The BestClutch Players In The NBA

The highly-anticipated Trae 3 was released by adidas on August 3.
08/11/2023

Adidas Catches Heat Over Male-Presenting Model In Women’s Swimsuit Ad For Pride Month Collection

The shoe giant has drawn the ire of conservative commentators for the new ad.
05/23/2023

Adidas Makes Decision On Its Trademark Opposition Against Black Lives Matter

The sportswear company claimed BLM’s logo "would reflect on and seriously injure” their reputation, but apparently has had a change of heart.
03/30/2023
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Adidas Projected $1.3 Billion Loss After Canceling Kanye West

The company announced they would repurpose Yeezy's owned designs.
02/13/2023