air jordan

The Family Business: Jordan Brand Taps Basketball Lineage for NIL Class

Kiyan Anthony and the Boozer twins—sons of NBA legends—are the first men's college players to join the Jordan Brand family.
11/25/2025

Sarah Mensah Is Changing the Game—And Making History While She’s At It

In an interview at the Air Jordan 40 launch, the trailblazing Nike executive talks to BET.com about growing up in Portland, breaking barriers in the NBA, and leading Jordan Brand into its next chapter.
07/01/2025

Check Out This Year's Spring 2023 Movie Lineup

A Little Mermaid, a rookie basketball player, and a friendly neighborhood spider are headed to a theater near you.
04/04/2023
(Photo: Ming Smith)

Legacy!: Michael Jordan Poses With WNBA Players In Honor Of The Jordan Brand's 25th Anniversary

What an iconic campaign!
06/24/2021

Air Jordan 5 ‘Shattered Backboard’ Reportedly Releasing In Fall 2021

If you’re a sneakerhead you might want to save the date!
11/17/2020

Jordan Brand Launches ‘REAL TALK’ Series On Racial Justice

The show will debut October 7.
10/03/2020
(Photo: Mike Coppola/VF19/Getty Images for VF)

Brooklyn AF: Spike Lee Grabs His Well Deserved Oscar In Priceless Custom Gold Jordans

Spike Lee does the right thing when it comes to style.
02/25/2019

Calling All Ballers!: Get Ready To Fly With The New Air Jordan XXXIII

The Jordan Brand is getting a dope makeover.
09/28/2018

What Are Those?! Five People Charged For Trafficking $73 Million In Counterfeit Air Jordans

Each of the suspects faces up the 20 years in prison.
08/08/2018

The Internet Is Shook By Justin Timberlake's Major Dress Code Violation At The Super Bowl

This is straight up disrespectful.
02/05/2018

See Why Lauren London Spends $450 To Replace Just One Jordan Sneaker

Only sneakerheads will understand.
12/27/2017