Doja Cat shines in the “Staycation” commercial for Marc Jacobs’ pre-fall 2025 collection.

On Monday, May 5, along with the release of her previously-teased song, “Crack,” Doja was unveiled in the new Marc Jacobs spot. The rapper’s upcoming single, “Jealous Type,” is also heard in the commercial and is slated to be on her fifth album, Vie.

“Jealous Type” complements the commercial’s carefree theme, an escapist 1980s pop and soul sound fitting for summer. The brand’s new Dual Bags are featured in the commercial and accompanying photos, bedazzled statement baby tees, textured mini skirts, and a minidress filled with jewels. In Doja’s “Staycation,” a getaway is a state of mind, where a construction site becomes the perfect spot to sunbathe.

“Being on vacation isn’t about where you go,” Doja Cat said in press materials. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”