As the 2025 NAACP Image Awards approach, the competition for Entertainer of the Year is fiercer than ever. This year’s nominees have each made an undeniable impact in their respective fields throughout 2024. From groundbreaking achievements in television and music to cultural influence in sports and film, these five entertainers have captivated audiences and pushed boundaries.

Keke Palmer’s versatility and dynamic presence in 2024 cemented her as a force in entertainment. She made history at the 2024 Emmy Awards, becoming the first Black woman to win Outstanding Game Show Host for her work on NBC's Password. In addition to her hosting accolades, Keke continued to expand her digital platform, KeyTV, which empowers young creatives by providing opportunities in media. Keke’s commitment to uplifting others makes her a standout nominee, whether on screen or behind the scenes.

Again, Kendrick Lamar proved why he’s one of hip-hop’s most influential figures. In 2024, he ignited a historic rap battle that led to a series of chart-topping diss tracks, keeping fans and the industry engaged. His impact extended beyond the battle. He went on to win multiple Grammy Awards 2025, including Record Of The Year, Best Rap Performance, Best Rap Song, Best Music Video, and Song Of The Year for “Not Like Us," making the album the first diss album to win a Grammy! With his signature storytelling and thought-provoking lyrics, Kendrick continues to shape the culture and push the genre forward.

Cynthia Erivo delivered unforgettable performances in 2024, showcasing her extraordinary talent across film and music. She captivated audiences with her portrayal of Aretha Franklin in the biographical drama Aretha Franklin: Queen of Soul and later stunned as Elphaba in the film adaptation of Wicked. Whether belting powerhouse vocals or delivering emotionally charged performances, Cynthia's versatility and dedication to her craft make her a top contender for Entertainer of the Year.

Former NFL star Shannon Sharpe has evolved into one of the most influential voices in media. In 2024, his hit podcast Club Shay Shay became a cultural phenomenon, featuring in-depth interviews with high-profile guests, including athletes, musicians, and politicians. Shannon’s ability to seamlessly blend humor, intellect, and cultural commentary has expanded his reach beyond sports, making him a major player in entertainment. His commitment to amplifying Black voices and tackling relevant social issues makes his nomination well deserved.

Kevin Hart continued to dominate in 2024, proving why he remains one of the hardest-working entertainers in Hollywood. His comedic genius was on full display during The Roast of Tom Brady, where he headlined the star-studded event. In film, he starred in the action-packed movies Lift and Borderlands, further expanding his portfolio. Kevin continued his philanthropic efforts off-screen through the Kevin Hart Foundation, supporting underserved communities. His ability to entertain and give back has solidified his place among the best in the industry.

Each nominee has significantly shaped the entertainment landscape, making this year’s Entertainer of the Year category one of the most competitive yet. With their diverse talents and impactful contributions, the race for the NAACP Image Award will be one to watch. Who will take home the honor?

Watch the NAACP Image Awards live on Saturday, February 22, 2025, at 8:00 pm ET/PT on BET.