Swizz Beatz Is Living In The Fast Lane On His New Docuseries ‘Drive With Swizz Beatz’

Co-starring with his son Nasir Dean, the six-part docuseries explores car cultures worldwide.

Hip Hop icon Swizz Beatz has produced classic hits for Beyonce, JAY-Z, DMX, Drake, Nikki Minaj, and countless others. In addition to collecting numerous platinum hits, he’s an avid car collector with a fleet of almost 50 vehicles. His rides range from one-of-a-kind vintage rides to the latest whips fresh off the showroom floor. Giving his unique take on a travel show, Swizz Beatz linked up with Hulu and Onyx Collective to star in a new docuseries, “Drive With Swizz Beats.”

Accompanied by his eldest son Nasir Dean aka Note Mercato, Swizz travels to several locales, including Los Angeles, New York, Houston, Atlanta, Japan, and Saudi Arabia, to explore different car cultures across the globe in the six-episode series.

“Life is all about drive and the will to succeed despite the odds,” reads the official synopsis of the series, “Nowhere is this more evident than in the wildly inventive and passionate world of car culture, where enthusiasts show off vastly different vehicles in a display not only of automotive ardor but also of their own personal success.” caught up with Swizz and Nasir, and they spoke about creating the series and how they want to share their passion for cars with the world.

“The show's concept comes from my love of cars since I was a kid in the South Bronx. I used to see them and yell, "That's my car,’ not being able to afford them at the time,” Swizz Beatz told “Then when I was a little older, I got the Nissan Z 300 twin turbo for about six grand and the journey went from there.”

Instead of spotlighting the most expensive and exotic cars, Swizz wanted the series to zero in on the value of often overlooked vehicles, those who take time to bring discarded cars back to life, and how the love of cars is a universal language.

“I've been a collector for many years and with this show, I wanted people to look beyond the glitz of the cars, which is why it’s about more than expensive cars. The show is about family, it's about community, it's about the destination and we wanted to give people something that felt authentic,” Swizz continued. “We wanted to appeal to the everyday car lover, and also to educate people on cars that might be right in their backyard.”

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Nasir shared that he and his father bonded over the love of automobiles and how important it was for them to share their relationship on the show.

“It was really cool because ‘Drive’ is not just a car show. It’s our show. It’s our baby,” Nasir added. “And we were able to execute that vision together. We were able to be partners, we were able to water this amazing, beautiful plant together. and that was really fulfilling on a soul level, on an emotional level, and on a life level. So I'm happy that we're able to share it with everyone.”

When asked who else in hip-hop has great car collections, Swizz said there were too many, and some he knew preferred to be anonymous.  Although he believes he has one of the best collections of cars in hip-hop and beyond, he shared that Steven Victor, the Senior VP at Universal Music Group, has also compiled a serious collection of cars.

“I will say my friend Steven Victor has a lethal collection. I give him his props on that,” Swizz said. “There are so many people that I know that have crazy car collections but they wouldn’t want me to say their names but I know Steven wants me to say his name [Laughs].”

Whether you are an expert in cars or a novice just getting into the game, “Drive With Swizz” is a fitting introduction or reintroduction of why car enthusiasts love automobiles. Swizz hopes that viewers gain a greater appreciation for cars and the love that’s shared between a father and son.

“Most importantly, this is a family show with my son because you don't always see that promoted all the time,” Swizz said. “We want people to take away from the series that if you have a love for cars, there's a way to get into it. We've seen people build engines with their hands and then we saw people print 3D print engines. So there’s an entry point for everybody to get in. We want people to follow their passion, or they could just sit back and watch other people's passion. It can inspire something in them that doesn't have anything to do with the car world but makes them want to do something great in their lives.”

“Drive With Swizz Beatz” premiers on Hulu on November 16.


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