J. Cole’s Dreamville Festival Generates Over $6 Million In Economic Impact For Raleigh, North Carolina
April 2022’s Dreamville Festival reportedly generated over $6.7 million in direct economic impact to local Raleigh, North Carolina and Wake County.
According to Vibe, the J. Cole-founded global event had attendees spend their money at hotels and other local businesses as more than 80,000 guests flocked to Raleigh for the two-day event. That figure does not include local spending nor is it a multiplier of indirect or induced impacts – only tourist-generated economic impact.
“The increase in economic impact and attendance over this year’s two-day festival is gratifying to see after the pandemic hindered the previously sold-out event from taking place the last couple of years,” Dennis Edwards, President, and CEO of Visit Raleigh, said in a statement. “The successful turnout for Dreamville Festival reiterates that events and travel are back in our area and the demand is still prevalent.”
Launched in 2019, Dreamville Festival is curated by the North Carolina native himself, which often features a lineup consisting of Dreamville artists and rising and national headlining acts representing other labels and collectives.
This year’s event bolstered a roster including WizKid, Lil Baby, Kehlani, Wiz Khalifa, Wale, T-Pain, Ashanti, Ja Rule, Fivio Foreign, Moneybagg Yo, and more.