A$AP Rocky Face Of Gucci Guilty Campaign

The Grammy nominated musician also fronted the brand’s men’s tailoring campaign in 2020.

Earlier this week, it was announced that rapper A$AP Rocky, Oscar-nominated actor Elliot Page and Emmy Award-winning actress Julia Garner would front the new Gucci Guilty fragrance campaign.

According to GQ,  we owe the peppery mandarin scent of this best-selling product to Aurélien Guichard. The perfumer has also worked with Versace and Narciso Rodriguez, per Country & Town House.

RELATED: Rihanna And A$AP Rocky Skipped The Red Carpet And Rocked Eye-Catching Fashions Inside The 2023 Golden Globes!

The campaign, which is set to launch on Mar. 1, was shot by photographer Glen Luchford and  Rocky can be seen wearing a giant lilac flower brooch on a blouse that favors Princes "Purple Rain" era. Additionally, Page is styled in a blue Hawaiian shirt and Garner in what appears to be a mint green faux fur jacket.

This isn’t the 34-year-old’s first collaboration with Gucci. In 2020 the Grammy Award-nominated musician was also featured in the brand’s 2020 Life of a Rock Star campaign with Tyler, The Creator, and Iggy Pop

The shoot, which focused on Gucci’s men-tailored line, was photographed by Harmony Korine, per HipHopDX.

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