The “Never Stop Never Settle Society” builds on Hennessy’s long-standing commitment to Black communities and its ongoing mission to champion cultural diversity by supporting Black entrepreneurs who continue to push the limits of potential. Introduced in March 2021, Hennessy’s “Never Stop Never Settle Society” initiative was co-created with the Marcus Graham Project to nurture the next generation of Black entrepreneurs through high-impact funding, resources, and infrastructure to further their journeys and ultimately transform communities. Unveiled in August 2021, twenty members were chosen for their commitment to reshaping the world through social impact, increasing representation and job creation within their communities. Among those chosen were, Anthony and Janique Edwards, founders of EatOkra, an app that connects people to black owned restaurants, and George Peters, II founder of music production company, Listen TWO Me. Each member has been provided with $50,000 and a membership to The Gathering Spot Connect, a Black-owned digital community offering culturally relevant content, networking, and business development resources. In 2022, members will also have access to a state-of-the-art physical office at Moët Hennessy headquarters in New York City, in addition to access to Moët Hennessy executives.