After gaining street notoriety for a popular run of mixtapes and EPs, on his introductory LP, rapper Montana 700 dedicates his elevation to the most important woman in his life: his mother.

Released last month, Sadetra Son brings Montana’s mission full circle by sonically retelling his journey from grit to greatness. The album’s title pays homage to the Dallas rapper’s mother, who raised Montana as her second-youngest of six children, all while juggling her career as a beauty salon owner.

“I knew I wanted to go with [the title] Sadetra’s Son, ‘cause my mama started this shit. I wouldn’t be nothing without my mama,” Montana 700 tells BET. 

“My mom worked every day,” he continues. “She stood on her feet 20-something hours every day to make sure that we had what we needed to have to survive–anything we wanted as kids, anything that we wanted to do. I ain't never seen a day when my mom was not working, really.”

Montana’s earlier catalog, including his back-to-back 2025 releases The Greatest of All Traps and 700 Reasons, mainly consisted of block anthems, but on Sadetra Son, the rapper makes space for his mother to shine. In the interlude “Mama Detra,” she leaves a voicemail to remind Montana that the “sky’s the limit.” Sadetra also graces the album artwork, happily crouching over a spread of dollar bills, well-deserved by the hair entrepreneur. 

“My mama was a bonafide hustler. So, for you to have a flow full of hundreds back then, if you know what time and age that was, then you had to really have some going on,” Montana shares.

“I really wanted to show my mama's side of the story too, ‘cause she's a legend,” he continues. “In the industry that she’s in, doing hair, it ain't too many people in Dallas that can say she ain't touched their head or [is] somebody that she knows.”

Montana also demonstrates why he’s a forerunner in a class of rhymers emerging from Dallas, including artists Zillionnaire Doe, HeadHuncho Amir, and more, who’ve coined themselves ‘New Dallas.’ Within a year, the rappers have signed label deals and are poised to redirect the music industry’s attention to Texas.

“None of us was signed when we started New Dallas. We had no deals,” Montana recalls. “So, for five people to be signed [and] pushing as far as to where we at today, I feel like we're doing great so far.”

Montana’s already full speed ahead on his own. There’s no shortage of club bangers on Sadetra Son, where Montana 700 cranks his hustle into overdrive. Features are mainly Southern rap-heavy, the Dallas artist tapping rising artists Belly Gang Kushington, YKNIECE, YTB FATT, and Zillionaire Doe, but he connects with the Midwest, collaborating with G Herbo on triumphant trap cut “Motion.” On solo songs, Montana intersects contemporary rap with pure country music and blues, like the prayerful “Give Me Strength” or saloon feel of “Booked Up,” where he victoriously proclaims: Had to leave the streets alone, told 'em retire my jersey. In rejecting a dead-end outcome to fulfill his dreams, throughout the 17-song project, Montana retraces his mother’s work ethic and turns it into a career-defining record.

But even with widespread recognition in arm’s reach, Montana admits to feeling stressed as he acclimates to the music industry. Although comfortable performing live and greeting fans, the rapper is admittedly still getting used to interviews, which he mainly uses to highlight his perspective through song. Montana calls “Chance After Chance” one of the more personal songs, written two weeks before Sadetra Son was released, and it documents his story from rags to riches.

“I'm still adjusting every day because you still learn something new in this business every day,” Montana says. “Everything is not going to go the way that you wanted to expect because everything is not in your hands. I'm used to the whole ship being in my hands. So if the ship goes down, it's because of me. It's a team that you’ve still got to apply yourself to work with for you to get to where you need to go.”

As Montana continues to map out his direction in music, he’s currently developing the label Double M Records and is gearing up for boss status. Recently, the rapper purchased eight acres of land, which he plans to turn into a family compound, and he also has a hand in real estate.

“It's so many different things to touch now. Before this, I might have had to hustle hard but just like a few areas,” he says. “Now, it's like 30 different areas that you’ve got to take care of. Especially when you want to be an artist and you want to be a CEO, you’ve got to step your foot in all the shoes.”

Like his mother, who provided the example that shaped Montana, the artist, who doesn’t yet have children, has already thought about the wisdom he’s prepared to pass down to his future descendants. 

“Never give up. You can be anything you want to be in this world,” Montana says. “I want to tell my kid from day one: No matter what nobody tell you, the moment that they tell you you can't do it, I want you to work as hard as you can to show them that you can do it. I feel like that's the story of my life. I did everything somebody thought I wouldn't do.”