Cinematic photographer Ser Baffo has seen the tiny details of life. Since his breakout opportunity on a popular music video in 2017, Baffo has perfected his intimate, cinematic style, capturing the grace of a storied legend, the intensity on the gridiron, and the unspoken intimacy of love. His brilliant play on composition and color story is what makes every shot not just sophisticated but familiar, lived-in, and completely captivating.

“Through lights, shadows, and my eye, I create feelings, stir emotions, and set a vibe,” says the Brooklyn-based shooter. “Whether I’m shooting a celebrity, big scenes on a set, or action on the field, I use my gift to capture something amazing.”

Baffo credits his hometown of Brooklyn, New York, for his raw approach to storytelling through imagery, which has become a passport of entry into other cultures, no matter the differences. “I can be in a country where there may be a language barrier of some sort, and I can still use photos as a way to communicate.”

The lensman’s craft has helped bring him ease and comfort—his definition of luxury. In many ways, it has unlocked a lifestyle many may never get to enjoy. He’s wielded his camera along the vibrant coasts of Ghana and in Cuba's charming, colorful streets. And after a few months of all work and no play, Baffo can treat himself to luxurious, serene experiences to relax, recharge, and realign—like driving the INFINITI QX60.

But not only is he afforded life’s luxuries of travel and rest, but Baffo’s work has also allowed him to witness the expansiveness of Blackness in a myriad of spaces. “We are ultimate trendsetters, and we’re everywhere, which makes it even more beautiful.”

As Baffo continues elevating life’s most precious stories with his compelling perspective, he approaches his dreams humbly and strives to be the best.

“[Dreams keep] you grounded if you’re really serious,” he says. “When I think of “slay,” I think of, at the very end, there is one standing. I’m in the process, if I haven’t already, of slaying my career.”