Gap Unveils Their New Collab With Dapper Dan, See The Limited-Edition 'DAP' Hoodie!
Gap debuts Dapper Dan's "Dap Gap" collaboration!
Gap's Spring 2022 campaign spotlights American style through a cast of individuals, like the legendary fashion designer Dapper Dan, who embody the joy of self-expression. Gap teamed up with Dapper Dan to create a limited-edition version of its arch logo hoodie to coincide with the campaign launch.
Shot by Zoey Grossman, the visuals feature a cast of unique creatives, including Dapper Dan as well as supermodel Shalom Harlow, nonbinary trans-visibility artist Kai-Isaiah Jamal, model Indira Scott, and musician Yumi Nu.
“As a brand rooted in modern American optimism, we celebrate what it means to be your true self today. This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves,” Gap’s global head of marketing Mary Alderete said in a press release. “The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.”
The limited-edition ‘DAP GAP’ hoodie will drop exclusively on Gap.com on 3/10 at 4 pm (ET) for $99.