Hip-hop heads are less than 24 hours away from Wiz Khalifa’s highly anticipated joint project with New Orleans-bred phenom Curren$y, but this surprise venture is sure to warm your hearts, in the meantime. The Pittsburgh native and his 5-year-old son, Sebastian, are the newest stars in Oreo’s "Stay Playful" campaign. Their first collaboration ever will tell the story of a hard-working, bustling father and his attentive son who, simply, is fascinated by everything his dad does. It dawns on both of them how obligatory it is for them to spend time together and “be playful with one another.”
In terms of working with his son, Wiz stated, “It’s really cool for me to work with [Bash] in front of the camera because I feel like it’s something that he’s going to end up doing in life anyway. So, the more experience that you gain and the more that it’s fun and it’s comfortable, you get good memories from it … he can go on for the rest of his life and do whatever he wants to and he won’t feel, ya know, the same kind of anxiety that other people might feel. He’ll know exactly how to process roles and how to make it his as well, which is really important.”
The campaign includes an exclusive tune that will debut during the Grammys, this Sunday (Feb. 10)
Fans will be able to stream the new track exclusively through an OREO x Wiz Khalifa Limited-Edition Music Box. Essentially, it’s a cookie-based record player. The concept is quite compelling and straightforward. If you happen to covet one of the music boxes, you’d place an Oreo cookie on the turntable, like a traditional record player, slide the record arm into place and you can listen to the song as often as you’d like. This partnership with Oreo was, essentially, the best of both worlds for the "See You Again" emcee.
"My reaction to OREOs trying to get me to make a song was like, 'Wow, okay this is a cool opportunity to take what I’ve been doing for a long time and then something that I’ve been enjoying for a long time … kinda put those two together,'" he stated.
Here's a behind-the-scenes look of Wiz & Bash, courtesy of Oreo
Peep a snippet from the rapper’s commercial that will also air, in full, during the Grammys