If you've been worrying over the supply chain news about port and trucking-related back-ups impacting availability of everything from toys to tech, things are looking up! There are early signs that port-related delays are easing, and some retailers, such as Walmart, have ensured that they’re once again fully stocked.
Still, it might be worth it to start your holiday shopping now, because so many retailers -- especially Amazon -- are already offering impressive Black Friday deals and sales. Shop now, and relax with a plate of leftovers this Friday, knowing you’ve already scored some of the hottest deals of the holiday season. Amazon is offering huge Black Friday 2021 discounts on Amazon devices, kitchen appliances, Chromebooks, streaming devices, toys, accessories and more. Even Amazon gift cards are on sale.
We've compiled some of our favorites from Amazon's big sale below. But if you just can’t wait to start shopping these sales, tap the button below and shop Amazon's Black Friday deals now.
Pre-Black Friday Amazon gift card deal
Let's start with our favorite Amazon deal, because it's like free money in your pocket. Now through Dec. 18, first-time Amazon gift card buyers will get a $10 promotional credit when they buy $50 or more in Amazon gift cards. (Credit appears two days after purchase.)
Black Friday Amazon device deals
Looking to save money on an Amazon Kindle or one of Amazon's other popular gadgets? Here are all the best pre-Black Friday deals on Amazon-made devices right now.
50" and 55" Amazon Fire TV 4K smart TVs: $330 and $380
You can get a deal on Amazon's newly released smart TVs with Fire TV baked in -- the 50-inch and 55-inch models are both reduced during Amazon's arly Black Friday sale. "It's not OLED contrast," says Amazon reviewer Gail Hughes, "but it is a beautiful 4K HDR."
For an upgrade over the basic Amazon Fire TV 4K model, check out the Amazon Fire TV Omni Series 4K. This TV has picture-in-picture chat capabilities plus a built-in mic, so it can be controlled hands-free without a remote.
Kindle Paperwhite: $85
Though this Paperwhite is the 2018 model, it features an easy-to-read 6-inch display and 32GB of storage. Plus, it's waterproof, and is nearly half off its original price.
Amazon's newest Kindle Paperwhite features a larger 6.8-inch display and 8GB of storage. If you're looking for the newest Kindle to give this holiday, this Kindle Paperwhite is it.
Fire TV Stick 4K: $25
Stream Netflix, Prime Video, Disney+ content and more in vivid 4K Ultra HD with Amazon's Fire TV Stick 4K, now $25 off -- the best price we've seen for it. Comes with an Alexa voice remote.
Black Friday electronics deals at Amazon
It's not just Amazon's gadgets that are on sale. There are plenty of great electronics from Apple, Bose and more on sale at Amazon right now, too.
Apple AirPods Pro: $170
Right now at Amazon, you can score a $70 discount on Apple's sweat- and water-resistant earbuds, the Apple AirPods Pro.
11.6" HP Chromebook with touchscreen: $150
This HP Chromebook features 4GB of RAM, 32GB of storage, an 11.6-inch touchscreen and a fantastic price.
Little Tykes Tobi 2 Robot smartwatch: $55
This cute, splashproof smartwatch with a built-in interactive robot companion tracks steps, takes photos with its two built-in cameras and even plays games.
WowWee Got2Glow Fairy Finder
One of the most buzzed about toys of 2021, the best-selling Got2Glow Fairy Finder is a jar designed to search for virtual fairies. Similar in concept to Pokémon and Tamagotchi, kids search for little winged BFFs wherever they roam. Once “caught,” they function as digital pets. Each jar offers 30 virtual fairies to find. Fairies can even be traded among friends.
The WowWee Got2Glow Fairy Finder sold out when it was reduced to $35 on Amazon, though don't count out the possibility of a restock.
Invicta Men's Pro Diver watch (50mm): $72
Water-resistant to 100 meters, this eye-catching Invicta Men's Pro Diver watch is one of Amazon's most popular Black Friday fashion deals right now. It's more than half off for a limited time.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush: $35
This 4.6-star-rated hair dryer and volumizer from Revlon is now $25 off at Amazon.
3.5-quart Le Creuset Cast Iron Sauteuse Oven: $200
Plenty of kitchen deals are on offer during Amazon's Black Friday sale, including a $100 savings on the 3.5-quart Le Creuset Cast Iron Sauteuse Oven.
Black Friday small business deals at Amazon
Want to shop small this holiday season? Amazon released a small business gift guide full of great, feel-good ideas. Plus, don't forget to check out our top picks from Oprah's Favorite Things 2021 -- all of Oprah's picks are from small businesses this year.
Here's how to find Amazon's best gifts for 2021
An Amazon employee passes by the company logo on the opening day of a new distribution center in France in September 2021.
In addition to slashing prices on this season's hottest toys, gadgets and home appliances, Amazon has compiled more gift guides than ever this year, including the holiday toy list, plus guides for home, fashion, electronics and beauty gifts; stocking-stuffer picks; and customers' most-loved gifts.
Amazon's holiday gift list enables family members to create holiday wish lists and share them with others, taking the guesswork out of gifting. Additionally, Prime members in the United States can send gifts to friends, family and coworkers without an address, simply entering their email or mobile phone number.
Start shopping the best deals today in the Amazon epic deals category, also available via the Amazon mobile shopping app. Or, simply ask, "Alexa, what are my deals?"