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Hip Hop Awards 2022: Celebrates 30th Anniversary of Iconic Hip Hop Label Loud Records and Founder Steve Rifkind

David Banner, Dead Prez, Fat Joe, Wu-Tang Clan, Lil Kim, and more to perform.

Hip Hop’s biggest night continues its legacy of recognizing history-making trailblazers by celebrating 30 years of the iconic LOUD Records and pioneering founder Steve Rifkind at the “BET HIP HOP AWARDS” 2022. Performances to commemorate the legendary label include David Banner featuring Lil’ Flip, Dead Prez, Fat Joe, Mobb Deep with Lil’ Kim, M.O.P., Remy Ma, Three 6 Mafia, and Wu-Tang Clan. Hosted by GRAMMY®-nominated recording artist, actor, entrepreneur, and media personality Fat Joe, the annual show premieres Tuesday, October 4, 2022, at 9 PM ET/PT.

“It has been such a rewarding 30 years for LOUD alongside my tireless partners Rich Isaacson and Jonathan Rifkind,” said Steve Rifkind. “The impact we’ve been able to make with some of today’s pioneering and trailblazing acts is unmatched. I’m privileged to be able to work with everyone from Wu-Tang Clan, Mobb Deep, Big Pun, Xzibit, and more, to this year’s BET Hip Hop Awards host, my brother, Fat Joe. I’m honored that BET is recognizing the impact that LOUD has made in revolutionizing the industry and propelling the culture.”

“Each year, the BET Hip Hop Awards stage provides one of the largest global platforms to celebrate the undeniable impact of the most influential and rule-breaking genre,” said Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET. “We are excited to celebrate LOUD Records for their contributions to the musical landscape that has brought us iconic artists and unforgettable songs, uniting multiple generations under the sound of Hip Hop.”

“Loud Records has been a cornerstone of hip hop since its inception 30 years ago with an array of artists that have each become essential elements to the periodic table of hip hop,” said Jesse Collins, CEO of Jesse Collins Entertainment. “We salute Steve, John, and Rich for their contribution to the culture.”

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