Fenty Beauty Valued at $72M After Just One Month Of Sales

Looks like making a radically inclusive line pay$ off!

Rihanna's Fenty Beauty brand may be new to the game, but it sure has made an impression.

After introducing the brand with a world tour featuring none other than the bad gal herself, the line was #SoldAWT of many products, including the darker foundation shades.

Having made an impact on both customers and industry giants alike, it's now being reported that Fenty Beauty is worth over $72 million — after just one month of sales!

Damn, looks like everyone who said they'd be giving RiRi all their money wasn't kidding! In its debut social media marketing valuation, the brand was ranked third in terms of revenue.

In fact, just from social media alone, including Twitter, Instagram and YouTube, Fenty has brought in at least $72 million. It even beat out long-established beauty brands such as NYX, Benefit and Urban Decay.

RiRi's been telling us all she sees is dollar $igns. Consider the bag secured!

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.

By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.