Breast Cancer Awareness Month 2020: 12 Brands Who Are Committed To The Fight

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October is Breast Cancer Awareness month, and plenty of our favorite fashion and beauty brands are supporting the cause. While most are familiar with the pink ribbon motif, many brands are supporting Breast Cancer Awareness this month by donating proceeds from sales to various organizations like Susan G. Komen, the Breast Cancer Research Foundation, and Bright Pink. These organizations help fund research, treat patients, spread awareness, and offer other various forms of support for this important cause.

According to the World Cancer Research Fund International, breast cancer is the most common cancer in women and the second most common cancer overall. However, Black women are 42% more likely to die from the disease than their white counterparts, according to So here at BET we wanted to highlight brands who have committed a portion of their sales, if not all, to various organizations working toward finding breakthroughs in treatment and prevention for October and beyond.

Take a look below at 12 brands who are committed to the fight!

  1. MANGO



    Mango is once again partnering with the FERO Foundation to celebrate International Breast Cancer day, which takes place on Oct. 19. The brand is offering a collection made up of t-shirts for both men and women as well as a cosmetics case. All sales will be donated to the FERO Foundation, which is dedicated to oncological research. Mango and the FERO Foundation have been working together since 2008 and together the two have launched a collection specifically to celebrate International Breast Cancer Day since 2017. The collection will be available on starting Oct. 19. The T-Shirt's are $29. 


    (Photo: Wolford)

    Photo: Wolford

    (Photo: Wolford)




    Wolford launched a collection in partnership with Breast Cancer Awareness foundations. The 3W Lingerie provides women with wireless, weightless and wearable support. The absence of wires and the ultra-performing Cotton Contour material refined with flocked silicone tubes or flat lines offers maximum comfort without sacrificing style.







    Wolford is proud to support the following foundations worldwide: France, Le Ruban Rose, Germany, Pink Ribbon, Italy, Istituto Europeo di Oncologia, and United States, Breast Cancer Research Foundation.








    The latest Pink Pony Collection supports the Pink Pony Fund of The Polo Ralph Lauren Foundation. 100% of the purchase price for the new pink "Live Love" graphic tee, and 25% of the purchase price from the sale of every other item in the collection will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation and to an international network of cancer charities. The Pink Pony Cotton Canvas Bomber Jacket is $348 on

  4. Johnny Was

    (Photo: Johnnywas)


    (Photo: Johnnywas)

    In honor of Breast Cancer Awareness Month, Johnny Was has launched a pack of pink silk face masks as part of their Pretty in Pink campaign. For every mask pack of five purchased, the bohemian brand will donate a portion of the proceeds to the Susan G. Komen foundation, Carol M. Baldwin Breast Cancer Research Fund and the Memorial Hermann Foundation for the month of October. A pack of 5 is $40 on

  5. Zoey Reva

    (Photo: Zoey Reva)

    Zoey Reva

    (Photo: Zoey Reva)

    Womenswear line Zoey Reva is giving 30% of the proceeds from its Pink Skies tie-dye loungewear set to Susan G. Komen foundation for the Breast Cancer Awareness Month. The tie-dye set is available for $88 on


  6. Athletic Propulsion Labs (APL)

    (Photo: Athletic Propulsion Labs)

    Photo: Athletic Propulsion Labs

    (Photo: Athletic Propulsion Labs)

    Athletic Propulsion Labs (APL) is donating 20% of the sales price of the APL's Women's Techloom Tracer Training Shoes in soft pink to the Women's Cancer Research Fund, a program of the Breast Cancer Research Foundation. The $230 sneakers are available on

  7. Roxanne Assouline

    (Photo: Roxanne Assouline)

    Roxanne Assouline

    (Photo: Roxanne Assouline)

    Roxanne Assouline is launching a limited edition pink bracelet set, which will be sold exclusively on These colorful bracelets can be worn as a single or a stack, giving you the option to style them as your own. Bracelet pricing ranges from $80 to $240, with 100% of proceeds from “the pink bracelet” being donated to the Pink Agenda during the month of October.

  8. Roger Vivier

    (Photo:  Roger Vivier )

    Photo: Roger Vivier

    (Photo: Roger Vivier )

    Luxury shoe designer Roger Vivier is also participating in Breast Cancer Awareness month by partnering with the Breast Cancer Research Foundation. Roger Vivier will donate 10% of each sale of its Pink Flower Strass Pumps to BCRF. The French footwear brand has pledged to fund 200 hours of breast cancer research this year. The $1,795 shoe is available to purchase now on


  9. Estée Lauder

    (Photo: Estée Lauder)

    Est?�e Lauder

    (Photo: Est?e Lauder)

    Estée Lauder's iconic Advanced Night Repair serum has a limited edition metallic pink bottle. 20% from each sale will be donated to the Breast Cancer Research Foundation as part of the company's ongoing campaign. You can buy the $105 serum on

  10. Tai Jewelry

    (Photo: Tai Jewelry)

    Tai Jewelry

    (Photo: Tai Jewelry)

    Tai Jewelry launched their Breast Cancer Awareness collection, with styles consisting of earrings, bracelets, rings, and necklaces. 50% of proceeds from the entire collection will be donated to the Breast Cancer Charities of America throughout the entire month of October in support of Breast Cancer Awareness Month. You can buy the $45 Heart-shaped enamel & CZ studs on

  11. GUESS

    (Photo: Guess)

    Photo: Guess

    (Photo: Guess)

    Guess has partnered with the Get in Touch Foundation to create a limited editition watch. Marcolin will be making a flat donation to the Get in Touch Foundation and Sequel will be donating 20% of the sale proceeds to The Get In Touch Foundation. The sparkling pink analog watch is $95 at

  12. Ruthie Davis

    (Photo: Ruthie Davis)

    Photo: Ruthie Davis

    (Photo: Ruthie Davis)

    Ruthie Davis will give 20% of the proceeds for every sale of its #wordsofencouragement heel to the National Breast Cancer Foundation (or NBCF). The $598 pink heel will be available in extended gender-fluid sizing from sizes 35-42 on for the month of October.


  13. senreve

    From now until October 31st, SENREVE is pledging to donate 20% of net proceeds to WCRF on select pink items inclusive of handbags, cashmere, slippers, and small leather goods.

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