June is Pride Month, and these brands are stepping up and giving back to the LGBTQIA+ community.
Pride Month originated as a way to commemorate the Stonewall Riots in New York City that ended in June of 1969. The Stonewall Riots were spontaneous demonstrations by the gay community in response to a police raid at the Stonewall Inn in Greenwich Village. A tipping point in the Gay Liberation Movement, the community initially commemorated the Stonewall Riots for a day at the end of June, but it has since evolved into a month-long commemoration.
Popular brands like Apple, Converse, Levi's, and others often dedicate huge resources during Pride Month to LGBTQ nonprofit organizations (among them, The Trevor Project, GLSEN, and additional groups), which means you could be helping others gain access to valuable resources, too.
Here are 11 brands to consider shopping for Pride 2022, which may help you uncover new ways to celebrate love, diversity, and inclusivity during this joyful season.
Chromat is future-forward bodywear designed for strong, powerful #ChromatBABES. Committed to empowering #ChromatBABES of all shapes and sizes through perfectly fit garments for everybody. Last September, Chromat collaborated with LGBTQ+ Activist and Artist, Tourmaline, to show a collection for Women Who Pack, needing a little extra room in their swim bottoms. The collection broke boundaries and made waves on New York City's Jacob Riis Beach, as it debuted on the Rockaway Beach boardwalk.
A portion of the Chromat collaboration with Tourmaline proceeds goes directly to Tourmaline, a black trans woman and incredible activist and artist who this year alone has had solo works in the Met, Moma, and Lacma and premiered at the Venice Biennale. Chromat is also planning a pop-up shop in NYC during pride on June 23-25 and will be donating a portion of the proceeds to GLITS.
The Pride 2022 Collection by Converse puts a twist on the classic Chuck Taylors, as each shoe from the collection is united by a vibrant patchwork representing diversity, belonging and unity. While there are a few different shoe designs to choose from, shoppers can also personalize and design their own shoes. Alongside the collection, Converse released a digital campaign, “Found Family,” which presents stories from the brand’s LGBTQ+ community. Converse provides annual grants to seven organization partners that work to create safe spaces for the LGBTQ+ community.
The vibrancy never stops with Coach bags, jewelry, clothing and more. This year, Coach's Pride capsule collection includes best-selling pieces reworked to represent the colors of the Pride Flag. Shop a full collection of apparel and accessories that can be worn both this summer and all year round. Shopping this collection means your money will go to a great cause as the Coach Foundation joins forces with Hetrick-Martin Institute, Point Foundation, and CenterLink Community of LGBTQ Centers to improve the lives of LGBTQ+ youth.
In support of the LGBTQ community, Apple has released two new Apple Watch Pride bands this year, as well as a new Pride watch face for users. The brand also supports a number of LGBTQ advocacy organizations, including Encircle (which offers safe spaces for LGBTQ youth, young adults and families), the National Center for Transgender Equality (which is committed to social justice advocacy for transgender humans), and others.
The 2022 Abercrombie x Trevor Project capsule collection is the third co-designed collaboration between Abercrombie & Fitch and The Trevor Project. The gender-inclusive adult collection, available in sizes XXS-XXXL, features t-shirts, shorts, hoodies, jackets, sandals, hats, socks and more. Collection motifs include iconic drawings by the late artist, Keith Haring, pastel tie-dyes and color-blocked patterns. Committing to an increased donation of $400,000 to The Trevor Project, Abercrombie & Fitch is further strengthening its commitment in supporting the LGBTQ community youth.
Levis celebrates Pride Month with a gender neutral, size-inclusive collection. From denim jackets to flared jeans and denim corsets, Levi's Pride collection is truly for everyone and anyone. Each piece encompasses a vibrant graphic unique to the brand. Levi's also updated its blog with an "Off the Cut" section that included a diverse array of authors and stories. In support of this collection, Levis will make an annual $100,000 donation to OutRight Action International, an organization working to improve the human rights of the LGBTQ+ community.
Kate Spade partnering with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people. In celebration of Pride, we have donated $150,000 as part of our year-long partnership to support their life saving mental health services. Additionally we will donate 10% of net profits from our Rainbow products, with a minimum of $50,000 and up to $70,000 through July 2nd, 2022.*
Nordstrom - BP. Be Proud
Nordstrom celebrates Pride with brands that give back to the LGBTQIA+ community. BP. Be Proud features a range of silhouettes for people of all gender expressions. The lead designer for this collection is queer and Nordstrom engaged different members from the LGBTQIA+ community to provide insight on what they see as missing from the current apparel landscape. Shop the exclusive collection at Nordstrom.com.
Bombas socks are great if you’re searching for soft, slightly compressive options. This year’s line is inclusive of Bombas’ full apparel collection in sizing for the full family - socks, t-shirts, and underwear - along with Gripper Slippers, a brand new addition this year. Staying true to the Bombas mission (One Purchased=One Donated), for every Pride item purchased, a specially-designed item will be donated to someone in need within the LGBTQ+ community in partnership with The Ally Coalition.
In celebration of the many expression of Pride month, UGG is
supporting The Trevor Project as it seeks to create a welcoming, loving world for LGBTQIA+ young people.
Leveraging the power and reach of our UGG ambassador network, we hope to promote the invaluable resources
The Trevor Project has provided the LGBTQIA+ community for over two decades.
NYX Professional Makeup
NYX Professional Makeup has launched a limited-edition Pride collection which affirms makeup has no gender and hopes to inspire the creativity and self-expression of all hes, shes and theys out there so everyone can continue feelin’ themselves! The collection includes the bold NEW Ultimate Eye Paints ($10) available in 6 rainbow inspired shades; the deliciously sweet and sheer This Is Everything Lip Oil ($6); the best-selling vegan Matte Setting Spray ($9.50) in pride packaging; the super blendable and versatile Wonder Stick Blush($14) and the best-selling Butter Gloss ($5) in a clear glossy shade.
As a Proud Ally for All, NYX Professional Makeup will also be continuing its ongoing partnership with the Los Angeles LGBT Center with over $150,000 having been donated to the center to date. As an additional commitment to the center, beginning June 1st, 2022, consumers will have the option to round up their checkout price on NYXCosmetics.com to benefit the Los Angeles LGBT Center.