Jay Z's "new rules" have trickled over into the "Holy Grail" video release. The visual for Jigga and Justin Timberlake's platinum-selling single debuted solely on Facebook -- a first for artists of their caliber. Making it even more exclusive, the social networking site will have rights to the video for 24-hours before the likes of YouTube and other video sites get dibs.
"What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution for music and how musicians can connect with their fans," Facebook's Head of Content Partnerships, Nick Grudin told Billboard. "And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It's something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook."
Although Facebook has been introducing more musician-based collaborations, social media just happens to be Justin's and Hov's strong point. They have a combined 42 million Facebook fans, over 27 million Twitter followers, and use both sites for marketing and fan interaction.
So far, the Anthony Mandler-directed "Holy Grail" visual has over 15,000 Facebook shares.
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(Photo: Courtesy of Roc A Fella Records)