John Legend can now add beauty entrepreneur to his portfolio!
The Grammy Award-winning musician is launching a unisex skincare catering to melanin-rich skin tones. Legend has formed a new partnership with Los Angeles-based holding company A-Frame Brands. The same company that collaborates with tennis star Naomi Osaka and her skincare brand, KINLÒ.
The gender-neutral product line will include a dermatologist-approved, proprietary blend of ingredients that will make healthier skin accessible for all.
“Our skin is beautifully rich and colorful, but it also needs constant care, love, and healing,” Legend said told Fortune. “Our goal is to create high-quality yet accessible products because everyone should experience the joy of beautiful and healthy skin.”
A-Frame was founded in 2019 by actor and activist Hill Harper and industry executive and entrepreneur Ari Bloom. The company is presently developing a new babycare line, Proudly, with actress Gabrielle Union and her husband, Dwyane Wade.
We can't wait to try the new product line.