STREAM EXCLUSIVE ORIGINALS

Pharrell Williams Receives Key To Miami-Dade County At Black Ambition Demo Day

The ‘Happy’ singer is honored for his growing impact on Black innovation and economic access as Chance the Rapper, Mellody Hobson, and top investors join the celebration.

Pharrell Williams has worn many titles over the years, from hitmaker to cultural architect and creative force, but Miami has just handed him a new one: key-holder.

The multi-hyphenate was honored on Friday (Nov. 14) with the key to Miami-Dade County during the 5th Annual Black Ambition Demo Day, a celebration of Black entrepreneurship and possibility held at Sacred Space Miami, according to the Miami New Times

Mayor Daniella Levine Cava presented the distinction to both Williams and Felecia Hatcher, CEO of Black Ambition, saluting their work in building real avenues of opportunity for founders who rarely get a fair shot.

His real impact is to help build Black creativity, ownership, and access. 

Onstage, he spoke to that mission with a simple truth: countless brilliant people never get the chance to be seen. 

“That’s why we built Black Ambition,” he explained, adding that the goal is to make sure talent doesn’t stall out at potential.

Investors, artists, and emerging founders filled the room as national partners, including Visa, Louis Vuitton, Adidas, and the Lennar Foundation, backed the celebration. Chance the Rapper even popped out for a surprise performance. 

RELATED: Black Philanthropists Help Drive Over $1Billion to HBCUs

One of the most electric moments came during a fireside conversation between the “Happy” singer and Mellody Hobson, President and Co-CEO of Ariel Investments, with Hatcher moderating. 

The producer shared a personal story, reflecting on growing up in the projects while navigating ADHD and how music became his lifeline. 

He wasn’t shy about his worldview either, speaking bluntly about America’s political landscape: “I hate politics; it’s a magic trick that isn’t real,” he said, noting that choosing a side often becomes an endorsement of division. 

For him, the bigger conversation is about economic power. “We can’t just be the inspiration for American capitalism,” he added. “We need to start capitalizing on that.”

Hatcher grounded the moment with a reminder of what the key truly symbolizes, elaborating that the purpose is to “open doors,” and then followed up by saying many founders keep those doors closed. 

The “Frontin” rapper added his sentiments, emphasizing that the mission for Black Ambition is to continue to open the doors for those behind them. 

You can see some of the conversation below. 

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.