Rapper Nas is putting the big bucks behind his latest gaming publisher investment and partnered with mega-tech company Google to get the ball rolling.
According to The Hollywood Reporter, the 48-year-old teamed with League of Legends developer Riot Games, American venture capital firm Andreesen Horowitz and Google to raise $20 million in funding for the South African gaming company Carry 1st.
All earnings will be used to expand Carry 1st’s product/engineering teams and content portfolio to grow its users.
“We’re excited to partner with this world-class group of investors who, in addition to capital, bring expertise across gaming, fintech, and web3,” said Cordel Robbin-Coker, co-founder and CEO of Carry1st. “In 2021, we launched multiple games and digital commerce solutions achieving really strong growth. Together we can accelerate this growth and achieve our goal of becoming the leading consumer internet company in the region.”
RELATED: Here's Why Nas Isn’t Done Yet
Games under the publishing umbrella include SpongeBob: Krusty Cook-Off, from the studio Tilting Point. Other games include Mine Rescue, Match League, and Football Clash.
Nas’ investment portfolio has quite the roster after the King’s Disease II artist created his venture capital firm Queensbridge Venture Partners in 2014. The Grammy-winning rapper and entrepreneur has funded brands like Lyft, Robinhood, Dropbox and Coinbase.
In a 2014 interview with Fast Company, the hip hop icon gave a little insight on why investing is so important.
“You invest your time, you can invest money, and it was just a matter of time before it all fell into place for me. That’s one of the things that I thought a lot about as a young kid — the guys behind the scenes who make things happen, help build people up, make dreams come true.”
- 'Tyler Perry’s Sistas': Five Plot Twists That Could Happen With Karen’s BabySistas has so many twists and turns that it’s hard not to imagine the other crazy things that could pop up about Karen’s baby.02/22/2024
- DC Young Fly Pleads For The Return Of His Bag That Contained Jack Oh's Death CertificateThe comedian’s bag was allegedly stolen in Los Angeles at the Hollywood Improv Comedy Club.02/22/2024
- Wendy Williams Diagnosed With Frontotemporal Dementia And AphasiaHer medical team says both conditions have “presented significant hurdles” in her life.02/22/2024
- 6 Black-Owned Businesses HBCU Students Should ShopIn honor of Black History Month, we’ve compiled a list of Black-owned businesses students will love to shop.02/22/2024
- Whoopi Goldberg Defends Malia Obama’s Decision To Drop Her Last Name Professionally"The Color Purple” star clapped back at critics saying, “This is a grown woman! Leave her alone.”02/22/2024
- Snoop Dogg Pays Tribute To His Brother Who Passed AwayBing Worthington, the legendary rapper’s half-brother, passed away on Feb 16.02/22/2024