Aunt Jemima Pancake Syrup Reveals New Name and Logo

The original image was based off of a former enslaved person.

After decades of using a former enslaved person as the face of Aunt Jemima, the pancake syrup has revealed a new name and logo.

The new name is Pearl Milling Company. See the logo below:

RELATED: Woman Says Her Doctor Called Her 'Aunt Jemima' During a Visit

A spokesperson for PepsiCo, the breakfast food brand’s parent company, said in a statement to CNN, "We are starting a new day with Pearl Milling Company. A new day rooted in the brand's historic beginnings and its mission to create moments that matter at the breakfast table."

Aunt Jemima syrup and pancake mix, which was founded in 1889, has been using an image and look rooted in stereotypes that harken back to slavery. The original image was reportedly modeled after a former enslaved woman named Nancy Green in 1890.

Below is one of the earliest ads for Aunt Jemima.

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.

By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.