Kim Kardashian relaunched her KKW Beauty brand under the name SKKN by Kim, and fans couldn't help but notice the similarities to Lori Harvey's skincare line, SKN by Lori. 

Lori Harvey launched her line in 2021 with a cleanser, a toner, a vitamin C serum, an eye cream, and a niacinamide cream. In comparison, Kim's new line consists of nine items. A cleanser, a toner, an exfoliator, a hyaluronic acid serum, a vitamin C serum, a face cream, an eye cream, oil drops, and night oil. 

Although Lori's line may only have five products, Twitter fans couldn't help but notice that Kim's name and logo are too similar to SKN by Lori Harvey. 

Lori Harvey's products have teal packaging, and SKKN by Kim is more of a muted natural beige. However, fans believe the sleek cylinder jars and overall branding are simply too close.

We're not certain that Kim actually copied Lori's name and designs, but take a look at some of the viral Tweets below!