Kendrick Lamar Takes Victory Lap With New ‘Not Like Us’ Video

The music video for the chart-topping Drake diss song, which features Lamar’s family, Mustard, DeMar DeRozan, and more, is full of easter eggs.

On Thursday (July 4), Kendrick Lamar finally dropped the visuals to chart-topping Drake diss song “Not Like Us” and it is full of easter eggs.

The video, directed by Lamar and Dave Free, featured cameos from prominent West Coast figures, including the track’s producer Mustard, who is seen wearing a Toronto Blue Jays cap, an obvious jab at Drake. Tommy the Clown, Compton-born NBA star and former Toronto Raptors player DeMar DeRozan, and TDE’s Anthony “Top Dawg” Tiffith also made appearances.

The video began with Lamar doing push-ups on cinder blocks. That scene was about Drake’s “Push Ups,” in which Drake referenced a photo of Lamar doing push-ups.

The video features several visual references to owls, the bird associated with Drake’s OVO label. There are scenes of an owl resting on Lamar’s arm, an owl in a cage, and Lamar smashing an owl piñata, with a disclaimer on the screen that read, “no OVHoes were harmed during the making of this video.”

There is also a scene of Lamar dancing with his partner Whitney Alford and their two children. In Drake’s “Family Matters,” he alleged that Free fathered one of Lamar’s children with Alford. 

Lamar has the internet in a chokehold with this music video. It has over 12 million views already and it’s only been 13 hours since its release. Check out some reactions below.

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