BET Awards 2025: The Evolution of Album of the Year—From Beyoncé to Kendrick, Who’s Ruled This Category?
The BET Awards’ Album of the Year category has always been more than a title. It’s a cultural barometer—a celebration of artistic excellence, cultural resonance, and the albums that moved the culture. In a world of fleeting singles and viral hits, this category reminds us of the power of a full body of work.
Album of the Year
Back in the early 2000s, Album of the Year often aligned with commercial success. Usher’s "Confessions" and Alicia Keys’ “The Diary of Alicia Keys” weren’t just chart-toppers—they were cultural moments. These were albums you had to own, projects that defined eras and made Black artists center stage in mainstream music conversations.
The late 2000s to early 2010s ushered in the reign of genre-defying records. Kanye West’s "Graduation" and Beyoncé’s "I Am… Sasha Fierce" marked a shift—these weren’t just popular, they were innovative. Beyoncé would continue to evolve the category’s standard with "Lemonade" in 2017, an album that was both visual poetry and personal testimony. She used the format to tell a deeply political and personal story, elevating the category’s expectations.
As hip hop continued to dominate streaming and airwaves, Kendrick Lamar’s entries brought critical acclaim to the table. "To Pimp a Butterfly" and "DAMN." represented lyrical genius and cultural reflection. BET honored both projects not just for their sound, but for their soul. Kendrick, along with J. Cole and Nas, introduced a tradition of deeply reflective and politically charged albums that held a mirror to Black America.
The last five years have seen an increasingly diverse list of nominees. Albums like SZA’s "Ctrl", Tyler, The Creator’s "IGOR", and Jazmine Sullivan’s "Heaux Tales" expanded the idea of what a "hit" album could be. Introspective, genre-blending, and often vulnerable, these projects brought R&B, neo-soul, and alternative sounds to the forefront.
In 2025, the Album of the Year nominees reflect the breadth of Black music today: Beyoncé’s "Cowboy Carter" reimagines country through a Southern Black lens, Kendrick’s "GNX" dives into Afrofuturist storytelling, and GloRilla’s "Glorious" offers streetwise grit with mainstream appeal. Chris Brown’s "11:11 Deluxe" gives R&B traditionalists something to celebrate, while The Weeknd’s "Hurry Up Tomorrow" continues his genre-mashing dominance.
Doechii refuses to water herself down
The inclusion of "Alligator Bites Never Heal" by Doechii signals BET’s recognition of experimental, female-led rap and alt-R&B. Meanwhile, Drake & Partynextdoor’s "$ome $exy $ongs 4 U" serves as a reminder that collaboration albums have their place in the modern musical canon.
This category is also where snubs and surprises have lived. Fans still argue over the years when icons like Brandy, Solange, or Frank Ocean didn’t win—or weren’t even nominated. It’s a reminder that while the award is symbolic, it’s also a conversation starter.
As BET celebrates its 25th Awards season, Album of the Year remains the cornerstone. It tells the story of where Black music has been—and where it’s going. From soul to drill, from country-rap hybrids to futuristic funk, these albums are more than collections of songs. They’re statements of identity, influence, and innovation.
Whether Kendrick wins again, Beyoncé breaks more ground, or a newcomer shocks the system, this category will always be the night’s heartbeat. Because in the end, Album of the Year isn’t just about what we listened to—it’s about what we lived through.