Ayesha Curry Launches Vegan Skin Care Line Sweet July Skin Inspired By Her Jamaican Roots

The line includes superfoods to soothe sensitive skin.

Ayesha Curry has a knack for whipping up delicious meals in the kitchen, but now she is using food as the basis for her new skincare line that caters to sensitive skin.

July Skin—inspired by her Jamaican roots—dropped July 11, but The Full Plate author revealed that it took over three years to curate, as reported by PEOPLE. She told the outlet, “When I first had the idea more than three years ago, I thought a launch would be ‘next year.”’ She added, “Psych! Well over three years later, here we are. When you start something from scratch, the amount of testing — consumer testing and lab testing — that goes into these products really surprised me. It was such a cool process, though.”

This venture for the mom of three is personal because she has had her journey with skincare and always wanted to create a line that would treat her face gently and effectively. She told the outlet, "The smallest thing will irritate my face and send it into a spiral, and I'll have a wildfire of acne, so I wanted everything to be as clean as possible." She explained, "We worked with a really clean lab, and everyone helped us every step of the way in ensuring our products were created with integrity."

The debut collection consists of a three-piece set, including Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil. She told the outlet that starting with three products was a deliberate decision to take the guesswork outside of skincare. "Skincare is really daunting, and there are already so many brands out there," she said. "Launching with these three products, I felt like somebody could come in, pick any one of them, and implement it into the routine they already have and build trust with us. I'm curious and excited to see what people gravitate toward."

The line includes ingredients that range from papaya, guava, lycée seed, neem seed and turmeric root. They are available online at Sweet July, Amazon, Thirteen Lune, and her storefront in Oakland, CA.

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