Ashlee Jenae flew to Tanzania to celebrate her 31st birthday and came home in a casket. Her loved ones want to know why.

The Miami-based lifestyle influencer and self-described "soft life divestor" traveled to Tanzania with her fiancé, Joe McCann, founder of the cryptocurrency investment firm Asymmetric Financial. On April 5, McCann proposed on what was also Jenae's 31st birthday. She posted photos from the trip on Instagram — beaming, newly engaged, celebrating. Seven days later, she was dead. According to Yahoo Entertainment, Tanzanian authorities reported McCann told them Jenae had died by hanging herself in the hotel room at the Serval Wildlife Resort. No official cause of death has been confirmed by law enforcement.

PR executive Savannah Britt, who describes herself as a close friend of Jenae's, was among the first to sound the alarm publicly. "We need justice for my friend Ashlee Jenae who was found dead in her hotel in Tanzania and her fiance Joe McCann claims she hung herself," Britt posted on X. "Anyone who knows Ash knows she would NEVER commit suicide. We need answers now!"

The post went viral, drawing attention to several details her supporters found troubling: the timing of the death just days after a joyful engagement, McCann continuing to post on X without publicly mourning her, deleted Instagram posts, and old screenshots surfacing showing Jenae had previously received anonymous online warnings urging her to "be careful" about her relationship.

As of April 12, Tanzanian authorities are handling the investigation. Reports conflict on whether McCann has been arrested or detained. No autopsy or toxicology results have been made public. U.S. authorities have not issued any statement, per EURweb.

Jenae had over 70,000 Instagram followers and built her platform around travel content, fashion, and luxury lifestyle. Her last post, dated April 5, showed her celebrating her birthday and announcing her engagement. She had not posted since.

Her family has asked McCann to "be truthful" about the circumstances surrounding her death. No charges have been filed.

If you or someone you know is in crisis, contact the 988 Suicide and Crisis Lifeline by calling or texting 988.