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LeBron James Becomes Barbie's ‘Kenbassador’ With New Doll

The doll bears an uncanny resemblance to the Los Angeles Lakers.

LeBron James will soon have a replica Barbie Signature doll.

This week, it was announced that the NBA icon will be the newest ‘Kenbassador’ with a collector’s edition doll that retails for $75 USD. One day after the doll debuts on Mattel Creations, it will be available on Amazon and other retailers.

While James hasn’t publicly spoken on the doll, celebrities with Barbie versions of themselves include Alicia Keys, Issa Rae, and Naomi Osaka. The James doll also comes during the 45th anniversary of the Black Barbie, which was created by fashion designer Kitty Black Perkins.

“When I walked in the door at Mattel, there was always a talk about doing a Black doll,” Perkins told People last year. “This took on a life of its own, and I think that the right person was listening because the VP of marketing at that time, his name was Steve Nelson, and he came to me and he said, ‘Kitty, what do you think about us actually doing a Black Barbie?' And I told him, 'I think it's absolutely fantastic, and we've been wanting to do that for years.' And he said, 'Well, I think it's about time.’”

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