Kendrick Lamar and Rihanna Take 'LOYALTY.' to Dangerous New Heights

Kendrick Lamar and Rihanna Take 'LOYALTY.' to Dangerous New Heights

K-Dot and RiRi's cinematic visuals won't let us look away.

Published July 28, 2017

As Kendrick Lamar continues to shut down cities in the midst of his "Damn" tour, the Compton rapper isn't letting up on the stunning visuals for his fourth studio album. His latest offering is the highly anticipated video for the Rihanna-assisted single "Loyalty." 

Under the direction of Dave Meyers, the video finds K. Dot and RiRi showing off their perfect yet twisted chemistry as they allude the temptation of a dominatrix hive, "street sharks," and even a life-changing joy ride. Set in downtown Los Angeles, the cinematography takes on gorgeous hues similar to Kendrick's previous optics for the album's standout tracks. 

This is the fourth installment of short films from K-Dot’s double-platinum album Damn, which has already spawned clips for “Humble,” “DNA” and “Element.” Check it out below. 

Written by Kai Miller

(Photo: Aftermath/Interscope/Top Dawg Entertainment)


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