Righteously idolized for his 1994 summer-smashing, Grammy-nominated “Flava In Ya Ear” hit, Mack rose to rap prominence and placed Diddy’s Bad Boy Records empire on the map with just one track. The record accelerated the careers of Busta Rhymes and Mack’s future label mate Notorious B.I.G. after the two Brooklyn heavyweights appeared on the “Flava In Ya Ear (Remix)” as well. Fellow Brooklyn-natives LL Cool J and Rampage also penned bars across the remix. As the first artist signed under Bad Boy, Mack’s legacy is forever imprinted with rap pioneership for one of hip-hop’s most timeless and dynamic tracks and monumental record labels in history.
For that, hip-hop thanks, commemorates and remembers Craig Mack in his 46 years of life.
See how his industry mates honored his legacy and home-going in the posts below.
Craig Mack, you were the first artist to release music on Bad Boy and gave us our first hit. You always followed your heart and you had an energy that was out of this world. You believed in me and you believed in Bad Boy. I will never forget what you did for hip-hop. You inspired me and will continue to inspire us. We will always love you. #badboy4life #ripcraigmack
I'm devastated over the news of Craig Mack.. We just finishing up his new album.. smh.. Rest in Power Craig...— Erick Sermon (@iAmErickSermon) March 13, 2018
Sad news. RIP to the legend, Craig Mack. pic.twitter.com/UZkab0hL8z— Boi-1da.com (@boi1dacom) March 13, 2018
1994. I was 12 years old. i studied this album a lot! The beats & rhymes had their own style and were just so cutting edge. I remember when he came back out in 99 with “Wooden Horse” and i was amped. Unfortunately the big return never happened. (I randomly played a new joint from him 6 months ago too). Rest In Peace Craig Mack. You know we paying homage Thursday @shade45 ... @bugout.mp3 you put me on early to him.
My thoughts and prayers go out to his family as well as the bad boy family. God gives us so much time in this world to make a change or to inspire those to be better than us. #craigmack did that and more. May God bring peace and love to his family and love ones. #ripcraigmack #newflavortoyaear #badboy #legendsneverdie
RIP Craig Mack.— Freddie Gibbs (@FreddieGibbs) March 13, 2018
Rest In Peace Craig Mack. ✊🏽🙏🏽— Joe Budden (@JoeBudden) March 13, 2018
RIP Craig Mack THE LEGEND 🙏🏿— juicy j (@therealjuicyj) March 13, 2018
#RIP #CraigMack 1971-2018 The man who rapped "Whatcha gonna do When God Comes?" has unfortunately passed away yesterday on March 12, 2018 Several reliable sources have contacted me saying that it is true that #CraigMack passed away yesterday, March 12. I'll tell you what's so disappointing about his passing away... about 3 months ago or so, I finally got ahold of him and we talked on the phone for over an hour. Most of the call was me trying to persuade him to start making music again. He felt like after giving his life to God that maybe he shouldn't rap again. I begged him and explained to him that he had every right to still praise God through his music. I told him that as long as it was genuine and not a blasphemous gimmick, he could still reach souls and spread his message. Finally, he gave in and said "Ok Mo Bee, i'll do it." I sent him 5 or 6 tracks and then I never heard back from him. I made a follow-up call and still no Craig. Maybe he knew he was about to die but just didn't want to tell me. One of the reliable sources I spoke to not long ago tonight told me that he had told somebody "I'm not gonna be here much longer." God rest his soul. Now I'm thinking about the record we recorded together called "When God Comes." He wanted to be ready. That was always on his mind. I pray that today he has finally made it into the Kingdom Of Heaven because that's all that mattered to him. I'm so in denial. Can't believe he's gone. Bless you, my brother. No more suffering. No more pain. The Lord has called you home and finally said well done. EMB
#CraigMack killed the 90s with 1 song and 1 remix. 👂🏽. Untouchable. RIP.— M.I.A (@MIAuniverse) March 13, 2018
Rest in Power Craig Mack. Cool down to earth dude. Grew up blasting the homies music. Peace to his family... pic.twitter.com/MjXr2yvOXO— Immortal Technique (@ImmortalTech) March 13, 2018
(Photos from left: Leon Bennett/Getty Images, Johnny Nunez/WireImage, Jason Kempin/WireImage)