'#GrabYourWallet': People Are Showing Under Armour's CEO What Happens When You Applaud Donald Trump

SQUAWK BOX -- Pictured: Kevin Plank, CEO and founder of Under Armour, in an interview on September 24, 2015 -- (Photo by: Katie Kramer/CNBC/NBCU Photo Bank via Getty Images)

'#GrabYourWallet': People Are Showing Under Armour's CEO What Happens When You Applaud Donald Trump

Once Kevin Plank said the president was an "asset for the country," the boycott began.

Published February 8, 2017

On Tuesday, Under Armour’s CEO and Chairman Kevin Plankengaged in an exclusive interview with CNBC’s Scott Wapner. Although the CEO discussed several topics revolving around business, his favorable comments about the president caused serious backlash on Twitter.  

In the interview, Plank said that Donald Trump’s leadership as a businessman was “a real asset for the country.”

The sportswear company CEO praised Trump for his ability to “build things” and “make bold decisions and be really decisive.”

Plank added the he is personally “a big fan of people that operate in the world of ‘publish and iterate’ versus ‘think, think, think, think, think.’ So there’s a lot that I respect there.”

  1. After the interview, people on Twitter committed to no longer supporting Under Armour
  2. Recently, when companies or their CEOs praise the president, people have shown their dissatisfaction by refusing to buy their products
  3. This presidency has created such intense feelings that it is affecting the growth of businesses
  4. In response to the negative attention, Under Armour sent a statement to Buzzfeed News

    "At Under Armour, our culture has always been about optimism, teamwork, and unity. We have engaged with both the prior and the current administrations in advocating on business issues that we believe are in the best interests of our consumers, teammates, and shareholders. Kevin Plank was recently invited, at the request of the President of the United States, to join the American Manufacturing Council as part of a distinguished group of business leaders. He joined CEOs from companies such as Dow Chemical, Dell, Ford, GE and Tesla, among others to begin an important dialogue around creating jobs in America. We believe it is important for Under Armour to be a part of that discussion.

    "We have always been committed to developing innovative ways to support and invest in American jobs and manufacturing. For years, Under Armour has had a long-term strategy for domestic manufacturing and we recently launched our first women’s collection made in our hometown of Baltimore, MD. We are incredibly proud of this important first step in the evolution of creating more jobs at home.

    "We engage in policy, not politics. We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore.

    "We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company. At Under Armour, our diversity is our strength, and we will continue to advocate for policies that Protect Our House, our business, our team, and our community."

Written by Rachel Herron

(Photo: Katie Kramer/CNBC/NBCU Photo Bank via Getty Images)

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