Of course, the only person who could eclipse Rihanna is Rihanna herself.
While the rest of the world is casually awaiting the launch of Fenty Beauty, Rihanna casually dropped her series of October 2017 Elle USA cover. Are we worthy?
Over favorite collector's edition features a head shot of a tranquil Rihanna painted with a luminescent purple heart on her face.
And this isn’t just any ‘ol heart — it’s a magical one, featuring her new Fenty Beauty Match Stix in Unicorn. In fact, she's rocking her makeup line in all of her covers. How's that for self-promotion?
And, to make her slay even more serious, Rihanna is also covering Elle Portugal at the same damn time. Like, what?!
Does that reign ever let up? We don’t think so!
(Photo: Rihanna via Instagram)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.