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Rihanna Sets Her 2020 Intention To Disrupt The Beauty Industry Again With Latest Fenty Product

It's not an album, but we'll take it!

We are only a couple of days into the new decade, but Rihanna is starting 2020 strong!

The superstar-turned-mogul is disrupting the beauty industry yet again with a new Fenty Beauty mascara that will be launching next week. It's not a new album, but we'll take it! 

RihRih shared the news to her 78 million Instagram followers. She said, "Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines and curls on the flat side! Get it when it drops ‪on January 16th‬ at ‪fentybeauty.com"

The Full Frontal Mascara will be available in a rich black shade named "Cuz I'm Black" on Fentybeauty.com, Sephora.com, and Sephora stores on Jan. 16. According to Fenty Beauty, this product is the "ultimate do-it-all mascara designed for a fully exposed lash look." 

We're still patiently waiting on Rih's R9 album, but in the meantime, we'll be lining up to purchase the mascara!

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