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Stay Woke: 44 Black-Owned Beauty And Wellness Brands To Buy Now

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Stay Woke: 44 Black-Owned Beauty And Wellness Brands To Buy Now

Put your money where your mouth is!

Published June 5th

Written by Tira Urquhart

In the current political and social climate, many of us are questioning which beauty brands actually deserve our support. Of course, buying Black is always in style — and something that should be 100 percent top of mind, despite what's happening in the headlines.

The beauty industry is filled with inspiring stories from innovative founders, especially including strong black women who have worked hard over the years to fill in the gaps of inclusivity left behind mass companies. Though there are those stories we have heard, like the iconic and legendary Madam C.J. Walker’s, there’s lots of other ones you might not know about.

Admittedly, it does take a little bit more research to figure out which companies are in fact Black-owned. Yep, there are a lot of posers out there, peeps. Stay woke, y'all!  

Need help navigating the market? We pulled together a curated guide of Black-owned beauty and wellness brands we love to line your bathroom shelves with.  You can thank us later! 

See 44 Black-owned beauty and wellness brands to support not just right now, but all of the time!

  1. Pat McGrath Labs
  2. Beneath Your Mask
  3. Mented Cosmetics
  4. Epi.Logic
  5. Hyper Skin
  6. Klur
  8. Uoma beauty
  9. Black Girl Sunscreen
  10. Aba Love Apothecary
  12. The Honey Pot Co.
  13. Lauren Napier Beauty
  14. Aba Love Apothecary
  16. Hanahana Beauty
  17. Scotch Porter
  18. People Of Color
  20. Bevel
  21. Beauty Bakerie Makeup
  22. Fenty Beauty
  24. Ka'Oir Cosmetics
  25. Vernon Francois
  26. Plant Apothecary
  28. Rosen Skincare
  29. Play Pits
  30. golde
  32. Nykaio
  33. By Wynter
  34. The Lip Bar
    View this post on Instagram

    The ultimate full face crew. 🙌🏽 Here's a look at all our face products. If you're new around here, first of all, welcome, and second, here's a little rundown of our face must-haves: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Minute Finish Face Palette: This all-inclusive 4-in-1 palette includes everyday face essentials needed to complete your face. Blush, face powder, highlight and contour. No need to carry around several huge palettes, this cute little palette's got you covered. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fresh Glow: Everything you need for a bomb glow. Our Fresh Glow blush and Bronzer duo includes a bomb bronzer and highlighting blush that allows you to get that unforgettable glow. Includes a travel-friendly brush hidden on the bottom pan so you can get the glow on the go!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Skin Serum Foundation: Your new Must-have foundation. 🙌🏽 Easy, convenient, and travel-friendly. Comes complete with a built-in-brush and filled with ingredients you skill will LOVE. Hyaluronic acid and Irish Sea Moss work to give your skin a dewy and hydrated look while foundation works to give you great medium to buildable coverage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop all Face products on thelipbar.com by heading to the navigation and clicking our "Face" tab.

    A post shared by The Lip Bar (@thelipbar) on

  36. She-y by Menaye

    Hydrate and nourish your skin with our luxury Body Creams for a natural glow. #SHEYbyMenaye

    A post shared by SHE-Y srl (@shey_by_menaye) on

  37. The Crayon Case
  38. Tiossan

    🌵Tiossan terrarium🌵 #tiossan #senegal #terrarium #blackseedoil #greenbeauty #naturalbeauty #nature #plants

    A post shared by Tiossan (@worldoftiossan) on

  40. Base butter

    Tea tree ＋ lavender face gel is the hydration your skin needs to RADIATE the day away.

    A post shared by BASE BUTTER (@basebutter) on

  41. Unsun Cosmetics

    Smooth sailing. 😎 Thanks for sharing @patidubroff!

    A post shared by Unsun Cosmetics (@unsuncosmetics) on

  42. Luv scrub
  44. Anita Grant
  45. Bolden Skincare
  46. True Moringa

    The one good thing about winter weather is warm baths 🛀🏽 #bathsoak #treatyoself

    A post shared by True Moringa (@truemoringa) on

  48. Blaine Lorenn

    I'll be giving GLOW UP vibes today // #BlaineLorenn #EverythingOil #Luxe #Apothecary #GlowUp #Natural #essentialoils

    A post shared by Blaine Lorenn (@blainelorenn) on

  49. Georgia by Jodie Patterson
    (Photo: GEORGIA BY JODIE PATTERSON)
  50. S Dot Beauty
  52. Vera Moore Cosmetics
  53. Foxie Cosmetics

    Next week everything Fall is finally coming 🍂

    A post shared by Foxie Bombs Cosmetics LLC (@foxiecosmetics) on

  54. Brigeo
    View this post on Instagram

    #Regram @CultBeauty: "Say TTYL 👋🏽 to frizz, dryness and damage with @briogeo's Besties Banana + Coconut Clean Hair Discovery Kit. Inside this jam-packed kit you'll find...⠀ ⠀ 🥥 Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo - draws impurities from the scalp and hair follicle to rebalance scalp health⠀ 🍌Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo & Conditioner - hydrates and restores shine to dull, lifeless, and dry strands⠀ 🧖‍♀️Farewell Frizz Blow Dry Perfection & Heat Protectant Crème - a weightless finishing and heat protectant that smooths hair, enhances shine and tames frizz⠀ ✨ Don't Despair, Repair! Deep Conditioning Mask - restores natural vibrancy to dry, brittle, over-processed and lacklustre locks" #Briogeo

    A post shared by Briogeo Hair Care (@briogeo) on

  56. Guilded
  57. Kim Kimble Hair

(Photo: PeopleImages/Getty Images)

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