In a June 3rd Instagram video, Uoma Beauty founder Sharon Chuter thanked the beauty brands who have voiced support of the BLM movement but recognized that a heartwarming social media post or a black square is simply not enough. “At this point, to continue to play the role in the marginalization of Black people shows that a lot of these efforts may just be PR stunts.”
So, she challenged brands to release the specific number of Black people they have in corporate roles as well as leadership roles. Black people make up 13% of the American population, yet account for just 8% of corporate roles and only 3.2% of executive/senior-level management. And despite making up 3% of the Canadian population, the unemployment rate for Black Canadians is roughly 12%, while the average for non-Black people is only 5%.
Anastasia Beverly Hills committed $1 million to “the fight against systemic racism,” starting with a $100,000 donation across Black Lives Matter, the Innocence Project, the NAACP Legal Defense and Education Fund, Black Visions Collective and the Marshall Project. But how many Black people does she have working for her company?
Chuter’s #pulluporshutup challenge is urging brands to be honest about the number of Black employees they have working for them along with the number of Black people at the Executive level.
Black-owned brands such as Beauty Bakerie, ColouredRaine, The Lip Bar, The Crayon Case, and Mented Cosmetics proved their dedication to advocating for Black communities through their stats, while some larger brands seemed to struggle.
See how many Black employees your favorite beauty brands have. You may think twice about where you’re spending your hard earned money.