UPDATE: We reported last month that it was speculation of Rihanna expanding her growing empire with a lingerie line. Well, it’s official! Yesterday the bad gal took to instagram to share a video teaser showing us what to expect. SavagexFenty looks like it’ll be selling out quick. The official IG has over 35,000 followers with only 3 posts.
We can’t wait for the official release of the lingerie by the “Needed Me” songstress. But our girl RiRi needs to release this lingerie line quick because Kim Kardashian is hot on her trail. Kim K. is also releasing a line of undergarments of her own. This comes just after her DASH clothing closed its doors.
Sources are telling the media outlet that TechStyle Fashion Group — responsible for popular online shopping brands ShoeDazzle and JustFab — has partnered with the "Kiss It Better" singer, and they've allegedly been "working on the project for more than a year and samples have already been produced."
Are we sensing possible competition for everyone's favorite lingerie brand, Victoria's Secret? Maybe, if we go off Rih's track record of success with her inclusive beauty brand, Fenty Beauty.
The TechStyle corporate marketing officer, Shawn Gold, and Rihanna's publicist have yet to comment on the alleged deal. Now starts the waiting game!
As we keep our ears open for a possible release date, we want to know: Are we here for a lingerie line by RiRi? Could this be the golden secret to amazing sex?! Drop a line in the comments!
(Photo: Joe Scarnici/Getty Images for PUMA)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.