Meghan Markle has been sprinkling her Black girl magic all over the royals.
The 37-year-old Duchess has been making quite the fashion statement since she's arrived at Buckingham Palace, sometimes being compared to her late mother-in-law, Princess Diana, by breaking the rules with her style choices, but always looking fabulous. And according to experts, if Meghan wears your brand, consider yourself lucky, because your pieces will indeed sell out.
According to Women’s Wear Daily, Meghan Markle's outfits are worth $212.2 million to the brands she’s wearing when you add up media exposure, social-media impressions and actual sales. Because, let’s face it, we all want to be royal!
David Haigh, chief executive officer of Brand Finance, is calling it the “Meghan Markle effect.” He said that no matter who ends up designing Markle’s wedding dresses, it’ll be like “winning the national lottery.” Especially for lesser name brands.
For example, Meghan was photographed back in July wearing small Canadian brand Nonie. The designer had never gotten so much traffic to her site that it crashed within minutes. And the blush sleeve-less trench dress that retails at $1,150 is sold out until further notice. The only way to "try" to get your hands on it is to sign up for their wait list.
Last year, the Duchess wore a Mackage coat and the brand received 1.6 billion social-media impressions in 24 hours. And do y’all remember the sleeveless green dress that Meghan wore during the engagement announcement? The Italian brand, P.A.R.O.S.H., told WWD that when Meghan wore their dress, it sold out in minutes, and their over sales are stronger than ever.
We’re glad that our Black princess is sprinkling her royal influence all over the world.
(Photo: Chris Jackson/Getty Images)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.