DJ Mister Cee

He's deejayed for Big Daddy Kane and is credited for discovering the Notorious B.I.G., whose first album he executive produced. Cee spent years spinning records at New York's Hot 97 but he is not only a DJ, but a fore in hip hop. His influence stretches beyond music, with the Brooklyn-born VIP having his own soda, Island Punch Finisher. He also provides sports commentary on SportsNet New York (SNY) and had his own radio station on the wildly popular Grand Theft Auto IV: Liberty City.