Karim Kharbouch, aka French Montana, blanketed New York's underground rap scene in the early 2000s with his Cocaine City DVD series. Montana later connected with Harlem rapper Max B for the Coke Wave mixtape series. Born in Morocco, Montana moved to the Bronx in the 1990s. In 2009, he signed a deal with Akon's Konvict Music. While he split with Konvict, his mixtape onslaught garnered the attention of other artist-executives such as Rick Ross, Kanye West and P. Diddy. In 2011, he announded on BET's 106 & Park that he signed with Diddy's Bad Boy Records. Two years later, in May 2013, he released his debut album, Excuse My French, and became the head of his own label, Coke Boys.