Stay Woke: 44 Black-Owned Beauty And Wellness Brands To Buy Now

Put your money where your mouth is!

In the current political and social climate, many of us are questioning which beauty brands actually deserve our support. Of course, buying Black is always in style — and something that should be 100 percent top of mind, despite what's happening in the headlines.

The beauty industry is filled with inspiring stories from innovative founders, especially including strong black women who have worked hard over the years to fill in the gaps of inclusivity left behind mass companies. Though there are those stories we have heard, like the iconic and legendary Madam C.J. Walker’s, there’s lots of other ones you might not know about.

Admittedly, it does take a little bit more research to figure out which companies are in fact Black-owned. Yep, there are a lot of posers out there, peeps. Stay woke, y'all!  

Need help navigating the market? We pulled together a curated guide of Black-owned beauty and wellness brands we love to line your bathroom shelves with.  You can thank us later! 

See 44 Black-owned beauty and wellness brands to support not just right now, but all of the time!

  1. Pat McGrath Labs

  2. Beneath Your Mask

  3. Mented Cosmetics

  4. Epi.Logic

  5. Hyper Skin

  6. Klur

  7. Uoma beauty

  8. Black Girl Sunscreen

  9. Aba Love Apothecary

  10. The Honey Pot Co.

  11. Lauren Napier Beauty

  12. Aba Love Apothecary

  13. Hanahana Beauty

  14. Scotch Porter

  15. People Of Color

  16. Bevel

  17. Beauty Bakerie Makeup

  18. Fenty Beauty

  19. Ka'Oir Cosmetics

  20. Vernon Francois

  21. Plant Apothecary

  22. Rosen Skincare

  23. Play Pits

  24. golde

  25. Nykaio

  26. By Wynter

  27. The Lip Bar

  28. She-y by Menaye

  29. The Crayon Case

  30. Tiossan

  31. Base butter

  32. Unsun Cosmetics

  33. Luv scrub

  34. Anita Grant

  35. Bolden Skincare

  36. True Moringa

  37. Blaine Lorenn

  38. Georgia by Jodie Patterson



  39. S Dot Beauty

  40. Vera Moore Cosmetics

  41. Foxie Cosmetics

  42. Brigeo

  43. Guilded

  44. Kim Kimble Hair

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