Drake, known for his versatility and ability to adapt to various music genres, has a unique knack for turning collaborations into chart-topping hits. When Drake joins forces with other artists, magic happens. His impact is far-reaching, often turning promising talent into stars.
In honor of his nine nominations at “BET Hip Hop Awards” 2023, we’re exploring some artists who have experienced “the Drake effect.” These collaborations demonstrate how the Canadian rap star’s involvement in a project can elevate artists' careers and transform songs into cultural phenomena. And don’t forget to check out this year’s ceremony premiering Tuesday, October 10, 2023, at 9 PM ET/PT on BET.
BlocBoy JB - "Look Alive"
BlocBoy JB's breakout hit, "Look Alive," featuring Drake, introduced the Memphis rapper to a larger audience. The song ultimately peaked at No. 11 on Billboard’s US Hot R&B/Hip-Hop Songs, proving that a Drake collaboration can be a game-changer for rising talents.
Yung Bleu - You're Mines Still (feat. Drake)
Drake's impact on Yung Bleu's song "You're Mines Still" cannot be overstated. Signature flow and emotional depth perfectly complemented the song's theme, helping it gain widespread recognition. It greatly boosted Yung Bleu's visibility and credibility within the music industry.
“One Dance" ft Kayla and WizKid
The rapper's incorporation of UK singer Kyla's 2009 single "Do You Mind" into his song "One Dance" resulted in a global smash hit. The move showcased Drake’s ability to breathe new life into classic tracks from various genres while introducing them to a wider audience.
Migos - "Versace"
When Drake hopped on the song's remix, he gave Migos the exposure they needed to break through to a mainstream audience. "Versace" became a viral hit, marking a turning point in Migos' career setting them on the path to becoming one of the most influential rap groups in the industry.
"Chicago Freestyle" ft. Giveon
Drake's impact on Giveon's career has been significant. He featured the singer on "Chicago Freestyle" from his "Dark Lane Demo Tapes" project, which introduced the then-emerging artist to a massive global audience.
Watch the Hip Hop Awards 2023 on Tuesday, October 10, 2023, at 9 PM ET/PT on BET.