Best Amazon Prime Day 2026 Deals to Shop Right Now, From Black-Owned Hair Care to AirPods Pro 3
Amazon Prime Day 2026 is officially live, and it is running longer than ever. The four-day event runs Tuesday, June 23, through Friday, June 26, with member-exclusive deals across more than 35 categories. Here is what is actually worth your money, organized by category.
Black-Owned Brands to Stock Up On
Both Mielle Organics and PATTERN Beauty have their full Amazon storefronts marked down for Prime Day. Mielle's Rosemary Mint Scalp & Hair Strengthening Oil and Wash Day Essentials Bundles are at some of the lowest prices we have seen all year. Tracee Ellis Ross's PATTERN Beauty line, including the bestselling Hydration Shampoo and Heavy Conditioner, is also seeing solid markdowns. Stock up on what you actually use.
AirPods, Apple Watch, and Apple Gear
This is the year to upgrade. AirPods Pro 3 are at their all-time low of $179, down from $249, which is a 32% discount. AirPods Max 2 hit $399, down from $549. The Apple Watch Series 11 is 25% off and matching its lowest price ever. The M4 iPad Air is up to $109 off, with the 11-inch base model at $519.99.
Beauty and Hair Tools
The Shark FlexStyle Air Styling & Drying System is 43% off, with the new Black Cherry colorway exclusive to Amazon. Olaplex and Briogeo deep conditioners are 30% off. The Hot Tools Pro Artist 24K Gold Curling Iron is under $55 for all barrel sizes. Charlotte Tilbury is participating in Prime Day for the first time ever, with bestsellers up to 40% off.
Home, Kitchen, and Tech
Big-ticket items are seeing the biggest markdowns. The LG 65-inch Art Gallery TV is one of the headline deals. Home gym equipment from Peloton and NordicTrack is up to 50% off. The Blink Outdoor 4 wireless security camera is 70% off. Kindle bundles are up to 45% off, with Kindle books up to 80% off.
Things to Know Before You Shop
Deals are exclusive to Prime members. A monthly membership is $14.99, an annual is $139, and a free 30-day trial is available if you have never been a member. Young adults aged 18 to 24 and college students can sign up for half off at $69 per year. Customers on government assistance can join for $6.99 per month.
New deals drop three times a day during the event, at 12:00 a.m. PT, 8:00 a.m. PT, and 1:00 p.m. PT. Set Alexa to alert you on what you actually want, and do not buy what you do not need.
