To keep college football competitive, Deion Sanders is advocating for a salary cap for the sport.

During the Big 12’s Media Day on Wednesday (July 9), Coach Prime expressed his concern about the financial landscape of college football and the impact of NIL (Name, Image, and Likeness) on competition.

“I wish there was a cap. The top-of-the-line player makes this, and if you’re not that type of guy, you know you’re not going to make that. That’s what the NFL does,” Sanders explained. “So the problem is, you got a guy that’s not that darn good, but he could go to another school and they give him a half million dollars, and you can’t compete with that. And it don’t make sense.”

“All you have to do is look at the playoffs and what those teams spend, and you understand darn near why they’re in the playoffs,” he continued. “It’s kind of hard to compete with somebody who’s giving $25 to $30 million to a freshman class. It’s crazy.”

Coach Prime also spoke about tampering with rosters and backroom deals, which he claims are ruining the sport.

“I would see a player and see he got an offer from another school, and I’m trying to figure out how is that possible when the guy isn’t in the portal? How is that?” Sanders said. “Now, if that was one of my players, y’all would be all over it. I’m trying to figure out how can somebody say, ‘You’ve got a $5 million offer.’ How? And the kid isn’t in the portal. We need to be upright and upstanding.”

"I wish it was truly equality. Now they go back to doing stuff under the table. They go back to the agents. Now you've got parents trying to be agents, you've got the homeboys trying to be agents, you've got the friends trying to be agents,” Sanders continued. “You got a lot of bull junk going on. And quite frankly, we're sick of it. I'll say it for everybody: We're sick of it."

Many took issue with Sander’s stance on a college football salary, arguing that his views are filled with hypocrisy. Noted journalist Rob Parker said Sanders was “ludicrous” for his salary cap remarks.

“Shame on you for being a hypocrite,” Parker said on his podcast ‘The Odd Couple with Rob Parker and Kelvin Washington’. “Did you call for a cap when the coaches were making $20 million, $18 million? Where was the coach's cap? Is it fair that Nick Saban was making a gazillion dollars off the kids' backs?”

“Where was that cap, Deion? How come you didn't call for this when your boys, your kids, were in college? Shedeur, why didn't Shedeur give the money back and say, ‘You know what, I'm just playing for the hell of it? My dad's a former NFL player, we got loot, I don't need money,” Parker continued. “‘I'm here to play football.’ Did Shedeur take the money? This is ludicrous.”