BET founder Robert Johnson is venturing into digital media. The network veteran, who founded BET over 32 years ago, has tapped Tracey Edmonds to lead his faith-based YouTube channel, Alright TV.
According to Edmonds, “Alright TV will offer first rate buzz-worthy content in the areas of comedy, reality, self-help, music, and talk that promises to empower and entertain family audiences of all ethnicities and socio-economic backgrounds.”
“Bob and I are very excited to move forward with our vision to commitment to provide quality entertainment into the digital arena. I am delighted to work with Bob and YouTube in this innovative relationship.”
Stay tuned for an official launch date.
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(Photo: Kevin Winter/Getty Images)