Cam’ron and Ma$e’s Sports Talk Show ‘It Is What It Is’ Gets 8-Figure Deal
When Harlem sticks together, big things can happen.
The Uptown pair of Cam’ron and Ma$e have reportedly inked an eight-figure deal to bring their sports talk show “It Is What It Is” to a new platform.
On Monday (August 21), the “Horse & Carriage” duo reached an agreement with Underdog Fantasy, which will begin in September in coordination with the start of football season.
“Thank you Nick [Nicholas Green of Underdog Fantasy],” Cam said in a statement about the agreement, according to HipHopDX. “We appreciate you seeing the true value of It is What it Is.”
Harlem Sticks Together: Cam’ron And Ma$e Perform ‘Horse & Carriage’ For First Time Ever At Apollo Theater
He also took to Instagram to share his excitement about the deal.
“Yo @rsvpmase now we even. It’s ya go again. Pause lol. All jokes aside thank you for everything. Now let’s go kĩll these n-ggas! @itiswhatitis_talk BIG HARLEM!! THE BIGEST!!! PAWS And thank you @underdogfantasy,” Cam’ron wrote.
Additionally, fans of the program will also be able to find the show on the Come and Talk 2 Me YouTube page.
