The Black Owned Edit: 5 Black Owned Makeup Companies You Need To Know
Black-owned makeup brands have always set the standard, even when they weren’t given the spotlight. These companies are rooted in lived experience as opposed to trend cycles, which shows up in the formulation of the products. This edit highlights five Black-owned makeup brands pushing the industry forward in real ways that matter to us. Consider this your update on 5 Black makeup companies shaping beauty right now.
Danessa Myricks Beauty
According to the makeup girlies, these products are the holy grail for the perfect base and full face that lasts. The most talked about product of them all is the Yummy Skin Blurring BalmPowder. It balances and absorbs excess sweat and oil while boosting and replenishing the skin's hydration levels. You’ll look like a walking flawless filter.
Pat McGrath Labs
If you’re going to take makeup advice from anyone, let it be the most influential and in-demand makeup artist Pat McGrath. Her best-selling products include the Divine Cream Blush, Sublime Perfection Foundation, Sublime Perfection Blurring Under-Eye Powder, and the Sublime Perfection Concealer. Great quality and affordable prices ranging between $29 - $69.
Juvia’s Place
The blush wave is alive and well, and Juvia’s Place has the prettiest and most pigmented blushes on the market. It doesn’t matter if you're into the powder, liquid, or cream, Juvia has something for you. The Blushed Trio Bundle is a great place to start, which has a Buildable Powder Blush, Blush Lighter, and Liquid Blush in six different color ways.
- advertisement
LYS Beauty
Tisha Thompson, founder and CEO of LYS Beauty, brings 20 years of experience to the clean beauty industry. The must-have product of the bunch is the No Limits Crème Bronzer Stick. The sculpting bronzer shapes and defines the face with a natural, skin-like finish, giving you the perfect contour to add depth to your face.
Maed
Maed is a clean beauty brand that focuses on extensively caring for your lips while keeping the process simple. Their 3-step routine starts with the Reveal Lip Polish, which you massage into your lips for 60 seconds, making sure every part is coated. Press your lips together to warm it up, and it transforms into a smooth balm treatment.
