Saddle Up for a Shape Up: ‘Lawmen: Bass Reeves’ Sponsors Free Services at Local Salons and Barbershops

After debuting with back-to-back episodes to a viewership of over 3 million people, the new Paramount+ Taylor Sheridan-produced drama “Lawmen: Bass Reeves” is celebrating with some good cheer during the holiday season.     

The new original series starring David Oyelowo, Lauren E. Banks and Dennis Quaid follows the adventures of the first Black U.S. Marshal as he tracks down outlaws in 19th-century frontier America.Then, as it is now, it was important to get a good shave from the local barber. When you’re on the trail of bad guys, you just never know when you'll get another chance. So in the spirit of Bass Reeves and his well-manicured signature mustache, Paramount+ is partnering with barbershops and salons in select cities across the country, offering free hair services in takeover on Saturday, November 18th, from 10:00 a.m. to 1:00 p.m.

David Oyelowo as Bass Reeves in 'Lawmen: Bass Reeves' on Paramount+

Bass Reeves: Lawman, Legend, Lore! Who Was He and Why is His Story Important?

Free styling will be available in the following locations:

The list of free hair services includes haircuts, shaves, line-ups, beard trims, blowdrys and styles, touch-ups, trims, conditions, and root retouches.

Custom promo cards will be distributed at all locations, offering a 30-day free trial of Paramount+ with promo code BASS via a unique QR code. Also, patrons can enjoy free branded merchandise giveaways, including wooden mustache combs, candles, campfire mugs, and lip balm, while supplies last.

After you get shaped up, keep streaming Lawmen: Bass Reeves on Paramount+.

Editor’s Note: and its affiliates are owned and operated by Paramount Global.

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