Wingstop is entering the metaverse with its non-fungible tokens (NFTs) chicken products.
Following McDonald’s and Panera Bread’s lead, the beloved chicken joint is offering an array of digital food related items for digital savvy consumers, according to Business Insider.
It is revealed that Wingstop filed NFT trademark applications to the US Patent and Trademark Office on February 25, some of which includes food and drinks along with artwork and other digital assets in a marketplace.
For those not interested in virtual chicken products, the company has traditional incentives for users like downloadable loyalty and reward cards, Insider reported, redeemable goods that offer real food.
“The filing signifies an exciting public step to serve the world flavor in a virtual space," a Wingstop spokesperson told Insider.
As mention, McDonald's is offering redeemable items with its trademarked virtual restaurant, and Panera Bread trademarked the “Paneraverse” for its offerings of NFTs, digital entertainment services and reward program, Insider reported
As Chief digital officer George Hanson of Panera Bread explained on Forbes, “Panera is always working to be at the forefront of tech advancement.”
“As a brand we are consistently looking for new ways to better our guest experience, whether in our cafes or in the metaverse,” Hanson added.